james leake

acd art director currently at mischief.

j.l.leake@gmail.com

ReplaceMates

Mischief

It's tough to hang with your mates as you get older so we hired actors to play them.

We're Sorry It's Not Juice

Mischief

Capri Sun donated water to schools in their iconic pouches, disappointing thousands of kids.
Personal Pizza Hut

Mischief

A one person Pizza Hut to celebrate their iconic Personal Pan.

We Care As Much As You Don't

Mischief

Outback won a customer satisfaction award for caring about you, but you probably don't care.

Matchmaker

Mischief

Help your friends avoid their usual mistakes by swiping for them with Tinder Matchmaker.
Gymnosis

Mischief

Hypnotize yourself into actually enjoying the gym.

SickKids Airbnb

No Fixed Address

Experience the poor conditions at Canada's top children's hospital by spending a night there.

Naming Rights

No Fixed Address

Fans couldn't go to arenas in 2020 so LC bought the naming rights to their living rooms.

Finger Lickin' Good

BBDO Toronto

Now M&M's is a chocolate bar it melts in both your hands and mouth. Time for a new tagline.