james leake

creative director // art director

j.l.leake@gmail.com

the littlest float

mischief

every brand goes big for the macy's thanksgiving parade, so we went goldfish-sized.

watch what you actually want to watch

mischief

why bother trying to appear cultured when you could be at home watching tv?
personal pizza hut

mischief

a personal-sized pizza hut for their personal pan pizza.

goldfish retrieval service

mischief

a goldfish branded car wash to clean, collect & protect your backseat from kids dropped snacks.

replacemates

mischief

it's tough to hang with your mates as you get older so we hired actors to play them.

we're sorry it's not juice

mischief

capri sun donated water to schools in their iconic pouches, disappointing thousands of kids.

we care as much as you don't

mischief

if outback won a customer satisfaction award would anyone care? probably not.

matchmaker

mischief

help your friends avoid their usual mistakes by swiping for them with tinder matchmaker.

sickkids airbnb

no fixed address

experience the true condition of canada's top children's hospital by spending a night there.

naming rights

no fixed address

fans couldn't go to arenas in 2020 so little caesars bought the naming rights to their living rooms.

finger lickin' good

bbdo toronto

now m&m's is a chocolate bar it melts in both your hands and mouth. time for a new tagline.