james leake

acd art director currently at mischief.

j.l.leake@gmail.com

Personal Pizza Hut

Mischief

A personal-sized Pizza Hut for their Personal Pan Pizzas.

ReplaceMates

Mischief

It's tough to hang with your mates as you get older. So why not hire an actor to play them?

We're Sorry It's Not Juice

Mischief

Capri Sun donated water to schools in their iconic pouches, disappointing thousands of kids.

We Care As Much As You Don't

Mischief

If Outback won a customer satisfaction award would anyone care? Probably not.

Matchmaker

Mischief

Help your friends avoid their usual mistakes by swiping for them with Tinder Matchmaker.
Gymnosis

Mischief

Hypnotize yourself into actually enjoying the gym.

SickKids Airbnb

No Fixed Address

Experience the true condition of Canada's top children's hospital by spending a night there.

Naming Rights

No Fixed Address

Fans couldn't go to arenas in 2020 so LC bought the naming rights to their living rooms.

Finger Lickin' Good

BBDO Toronto

Now M&M's is a chocolate bar it melts in both your hands and mouth. Time for a new tagline.